Maybe I’m the last guy to figure this out but…
Apple and it’s tirade against Flash(of the Adobe variety) may well be about batteries in it’s lovely phones and compelling devices, and security and performance for all…but since when do those require politician style machinations??
It’s also about this:
A good chunk of ad dollars made on the net are delivered via Flash
iAd would like to trump that, and can - HTML5 is highly compelling and much more accessible in the long run, but you need Apples help. If you’re on Apple’s operating systems you get help for free (No Flash in IOS & unbundled from OSX). But otherwise you just need to take their word for it and stop using Flash if at all possible.
Apple will endeavor to help you to forgo Flash and all it’s awfulness and as a side benefit Apple will drive down ad dollars for those who have built their most compelling Ad platform tech around Flash, and put pressure on Content owners to switch to a higher performing, obviously lovely ad platform.
Hat’s off. This one works. I don’t think even I can call this Anti-Competitive, it’s just chess. Only hitch is some of the more controlling aspects of placing ads but apple might fix since this will take a little longer than they want… And don’t worry Adobe’s creative apps will be rescued and improved - like Final Cut was :)
